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Personalisation
- the direct line to your customers
User acceptance of personalised services in Internet, which also includes paid content, is steadily growing. Today's customers regards it as an added value to receive offers tailored to their person or be able to use premium pay services.
An essential prerequisite for offering highly frequented, personalised services is high-performance software on a powerful, high-scalability hardware platform.
For this purpose, BTD Newmedia has developed its own personalisation platform (PPF) and offers BTD project clients this solution in a licensed model.
On the basis of this platform, solutions for the national football league and lots of other customers are already in
implementation today.
An essential prerequisite for offering highly frequented, personalised services is high-performance software on a powerful, high-scalability hardware platform.
For this purpose, BTD Newmedia has developed its own personalisation platform (PPF) and offers BTD project clients this solution in a licensed model.
On the basis of this platform, solutions for the national football league and lots of other customers are already in
implementation today.